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SPORTSDIRECT INC. & HORSE RACING SIMULATION LLC LAUNCH NEW INTERACTIVE HORSE RACING CHANNEL THROUGH COVERS.COM

Las Vegas, NV (PRWeb), January 22, 2008 – SportsDirect Inc., the world's leading online media organization for sports statistics, odds and news from a gaming perspective, and Horse Racing Simulation LLC, a leading provider of interactive horse racing content for educational and entertainment purposes, have joined together to develop and launch a new content channel through SportsDirect's premier web property, Covers.com. This new horse racing channel will initially focus on horse racing from a general/educational perspective.

Horse Racing Simulation will provide the primary content in the form of an educational-entertainment game platform that will allow users to experience every aspect of horse racing through a virtual 3-D experience. This product will be similar to what HRS successfully launched last year in partnership with Breeders' Cup Limited for the Breeders' Cup event. Users will be able to jockey, train and fictitiously bet on races containing some of the greatest historic horses of all time, as well as upcoming major feature races such as the Kentucky Derby, the Preakness and the Belmont Stakes.

"We have developed the most sophisticated game engine available", said Michael Calderone, President of Horse Racing Simulation. "The user's experience will be as close to real live racing as possible without ever risking a dime. The concept here is to educate and entertain, or as I call it 'edutain', the user to raise his interest to the point of successfully experiencing and interacting with the world of live horse racing. We're excited to work with SportsDirect on this project for several reasons. It's obviously a great opportunity for the horse racing industry to reach a very influential gaming and gambling audience that would normally not be exposed to horse racing. Our 3-D interactive horse racing platform in conjunction with the additional content that we are helping SportsDirect aggregate for distribution through this new channel is very exciting and provides what the horse racing industry needs."

There are plenty of websites focusing on horse racing information such as general news, entries, odds, and payouts, but there are very few that are geared toward the novice, less-experienced horse race enthusiast, who actually represents the majority of fans of the sport. Horse racing is a very engaging sport but requires a player to have a substantial amount of knowledge to realize financial benefits.

"We at SportsDirect have, on aggregate throughout all of our web properties, access to approximately 10 million unique gaming/gambling enthusiasts per month, and felt the timing was absolutely perfect to expand into the dynamic and rewarding sport of horse racing," said Paul Lavers, CEO of Sports Direct. "Horse Racing Simulation's virtual 3-D game platform and their assistance in aggregating and developing other educational and key horse racing content play a vital role in the development of this new channel."

The new Covers.com channel will be available by February 22 and will include educational articles as well as betting and handicap information. This new horse racing channel will also include Horse Racing Simulation’s SIM2WIN product, a virtual 3-D horse racing handicapping software program that actually takes the most sophisticated numeric horse racing handicapping data and translates it into a virtual 3-D visual event. The new horse racing channel will also feature several ADW (account depositing wagering) companies where users can open up legal interstate wagering accounts for betting on horses throughout the country. Additional horse racing content will be added as the new channel is built out.

About SportsDirect Inc:
SportsDirect Inc. is the world's leading online media organization for sports statistics, odds and news from a gaming perspective. SportsDirect Inc. and its subsidiaries operate properties such as Covers.com, Wagerline.com and Coversexperts.com and were founded in 1995. In addition to publishing, SportsDirect Inc. provides content to companies in the online and wireless industries such as USAToday and MSNBC. For more information please visit: www.sportsdirectinc.com.

About Horse Racing Simulation, LLC:
Horse Racing Simulation LLC is an interactive media company whose focus is to increase general awareness of the horse racing industry by providing interactive technologies that motivate, educate, communicate and entertain. To learn more about Horse Racing Simulation, please visit (www.horseracingisfun.com), (www.horseracegame.com), (www.jockeypower.com) , (www.sim2win.com) and (www.breederscupgame.com).


Post Time Technologies, Inc. and Horse Racing Simulation, LLC announce distribution partnership for "SIM2WIN,", a new horse racing handicapping simulation tool

November 30, 2007

Post Time Technologies, Inc. (PTT) and Horse Racing Simulation LLC (HRS), announced today that a new horse race simulation tool, SIM2WIN developed by HRS, will be distributed through Post Time Technologies' core horse race replay site, RaceReplays.com, and its affiliate subscription-based websites provided for FoxSports.com (www.racereplays.com/foxsports) and DRF.com (www.racereplays.com/drf.)

Post Time will also offer SIM2Win for distribution to its approximately 20 Affiliate Partners which include such entities as Breeders' Cup (www.breederscup.com), NYRA (www.racereplays.com/nyra) and other key racing industry associations.

SIM2WIN will allow handicappers to simulate upcoming major stake races. By utilizing proprietary past performance data, HRS computers forecast the probable outcome for each upcoming stake event. Users can watch the predicted outcome of each race as it unfolds on their computer while viewing amazing, 3-D, full-screen graphics. All race contenders will be simulated with the most current past performance data to ensure the most accurate predictions possible. Users can also adjust a horse's individual traits, including pace, trip and potential jockey strategies, to assist in achieving the most accurate potential outcome. Setting up the same races with various scenarios will help the handicapper truly understand the realm of potential outcomes and the frequency of their probability, which can lead to more rewarding betting strategies. This simulation tool will help both the most experienced handicapper as well as the novice in translating the sophisticated and complicated numeric past performance data available into a full-screen, 3-D visual event. In simplistic terms – it brings those numbers to life.

"Our product is a natural fit for RaceReplays.com and their affiliate sites because RaceReplays.com members are serious horse handicappers and are looking for every edge possible over the general public," said Michael Calderone, President of Horse Racing Simulation. "Our product just adds to their arsenal of powerful horse racing handicapping tools. We are so confident that the product is beneficial," continued Calderone, "that a free trial membership will be offered through RaceReplays.com and its affiliated sites so handicappers can get the ‘feel’ and realize the potential of this powerful tool."

"Those of us at Post Time Technologies and its associated companies are always looking for new ways to provide powerful handicapping information to the horse player," said Hardave Gill, President of Post Time Technologies. "From what we have seen of the test results from a beta-launch during this year's Breeders' Cup, (SIM2WIN) is one of the most innovative and visually sophisticated horse racing handicapping tools available. Add that to the video replays RaceReplays.com already provides, and our sites become a true 'must' destination for the dedicated horse player.

PTT has been providing race replays for horse race enthusiasts since 1999. Combining this with a tool such as SIM2WIN offers RaceReplays.com subscribers the ability to not only review a race for valuable performance information, but to actually view the potential outcomes of future races through the SIM2WIN tool. The product will be available in a limited trial version by late-December. All current users of RaceReplays.com will be invited to register and download the application through a simple registration process. Paid subscription service for the SIM2WIN simulation tool will be offered through RaceReplays.com (http://ww.racereplays.com) by mid-January.

Post Time Technologies Inc. (PTT) (www.posttimetech.com) is a Nevada corporation with production facilities in Vancouver Canada. PTT is a leading developer of technology-based information services and products for the global pari-mutuel racing industry that includes all categories of horse and dog racing and has provided both on-track and on-line replay systems and live streaming video coverage through its various product offerings for racing associations since 1999.

Horse Racing Simulation LLC is an interactive media company whose focus is to increase general awareness of the horse racing industry by providing interactive technologies that motivate, educate, communicate and entertain. To learn more about Horse Racing Simulation, please visit www.horseracingisfun.com / www.horseracegame.com / www.jockeypower.com and www.sim2win.com.


Horse Racing Simulation LLC Announces a New Handicapping Product to Assist in Building Fan Awareness for the Horse Racing Industry

Horse Racing Simulation, LLC announces its newest product, SIM2WIN™, for immediate business-to-business distribution. The company is in negotiations with national horse racing organizations including several ADWs and will soon be announcing their first licensing distribution deals for their new SIM2WIN™ product.

(PRWEB) November 15, 2007

The HRS horse race simulation product, SIM2WIN™, will allow horse race fans to receive more than 50 key upcoming stake race files including all U.S. major stake races, such as Kentucky Derby, Breeders' Cup, Preakness, Belmont, Travers. Files will be available three days before a race and will, in a proprietary 3-D visual format, contain all the attributes of the actual participants of that upcoming event. The SIM2WIN™ PC-based computer program converts the sophisticated numeric data into a visual event that allows both novice race fans and sophisticated handicappers to simulate these races hundreds of times with different probable outcomes by adjusting the pace scenario, jockey strategies, track conditions, trip factors, etc., giving them the opportunity to look for the most probable winner at the highest possible odds. SIM2WIN™ is also a powerful and innovative way for the novice horse race fan to simplify all the available and sometimes complicated horse racing information used to analyze races.

"The easier it is for the novice fan to understand horse racing and the information utilized for selecting probable winners, the easier it will be to increase the sports' fan base, and that's what Horse Racing Simulation LLC is all about," said Michael Calerone, HRS President. "This product is not to be used as a race result predictor. It does not work that way. It looks for consistent potential contenders under numerous race variations," continued Calderone.

One of the keys to successful handicapping is finding value, and the SIM2WIN™ product will definitely aid in that pursuit. All races are simulated in a 3-D, full-screen race viewer using nine camera angles.

"Our simulation results are amazing, the graphics are incredible and handicappers testing the beta version of the software are telling us how powerful a handicapping asset this tool is for them," says Calderone. "Emails coming from handicappers who utilized the product during the 2007 Breeders' Cup event expressed great satisfaction with their results."

"Any company that provides handicapping information for horse race betting venues will need to seriously consider licensing our product as part of the content menu for their users," stated Gary Darveaux, HRS CEO. "This is powerful information in an innovative format that their users are going to want."

Companies interested in licensing the SIM2WIN™ technology as part of the content menu for their users should visit the HRS corporate site, www.horseracingisfun.com, and send a contact email regarding the SIM2WIN™ product. Distribution licenses will be limited during the first twelve months.

Horse Racing Simulation, LLC is an interactive media company whose focus is to increase general awareness of the horse racing industry by providing interactive technologies that motivate, educate, communicate and entertain. To learn more about Horse Racing Simulation, please visit www.horseracingisfun.com, www.horseracegame.com and www.jockeypower.com.


Breeders' Cup Introduces Interactive Race Simulations of the Championships on BreedersCup.com'

Wed Oct 24, 3:01AM ET

Breeders' Cup Limited and Horse Racing Simulation, LLC announced today thelaunch of an exciting new product that is both an interactive horse race handicapping tool as well as a fun and exciting innovative game.

(PRWEB) October 24, 2007 -- Breeders' Cup Limited and Horse Racing Simulation LLC announced today the launch of an exciting new product that is both an interactive horse race handicapping tool as well as a fun and exciting innovative game.

The game, titled "Horse Racing Fantasy - 'Breeders Cup Edition',"has multiple interactive features including the ability to run simulations of all eleven Breeders' Cup World Championships races with the actual entered horses and correct post positions. As a simulation tool, it will help both the experienced and novice handicapper to translate the available sophisticated and complicated numeric past performance data into a full screen 3-D visual event - in simplistic terms, it brings those numbers to life. Users can alter the true racing characteristics of horses to explore different race scenarios leading up to potential profitable wagering strategies. The product also provides a simulated betting platform and a jockey mode that allows fans to see first-hand what it's like to ride a champion thoroughbred in the ultimate horse racing event.

"We're very pleased to launch this product first on breederscup.com," said Greg Avioli, CEO of Breeders' Cup Limited. "This free game should provide hours of exciting use for the casual and serious handicapper. The simulated races will help players in their handicapping process and the jockey mode will really be a fun element of play."

"Working with Breeders' Cup Limited to provide new and innovative programs to open up the world of horse racing is very exciting to us," said Michael Calderone, President of Horse Racing Simulation. "The Breeders' Cup Limited understands the importance of not only satisfying their loyal horse racing fans but attracting and educating the casual fan, as well," stated Gary Darveaux, CEO of Horse Racing Simulation.

The free game is now accessible at http://horseracefiles.com/breederscup/

The Breeders' Cup World Championships will be held on October 26 and October 27 and racing will be conducted at Monmouth Park, New Jersey. Simulcast wagering will be offered at over 1,000 outlets in North America and over 10,000 outlets around the world. Television coverage will be provided by ESPN from 4pm-6pm on October 26 and from 12:00 noon until 7pm on October 27.

Horse Racing Simulation LLC is an interactive media company whose focus is to increase general awareness of the horse racing industry by providing interactive technologies that motivate, educate, communicate and entertain. To learn more about Horse Racing Simulation, please visit www.horseracingisfun.com.

Breeders' Cup Limited administers the Breeders' Cup World Championships; Thoroughbred racing's year-end Championships consisting of 11 races and $23 million in purses. The organization also administers the Breeders' Cup Challenge qualifying series, and the Breeders' Cup Stakes Program. Breeders' Cup Ltd. is located in Lexington, Ky. Breeders' Cup press releases appear on the Breeders' Cup Web site, www.breederscup.com.

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